LAUNCH OF THE INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS (IJMS) VOL.VI 2018

front cover

We are pleased to announce the launch of the sixth issue of the International Journal of Marketing Semiotics.

Table of Contents

International Journal of Marketing Semiotics Vol. VI   2018

https://ijmarketingsemiotics.com/journal-contents-2/

Full contents

IJMS VOL VI 2018 FULL

Articles

Jason Dydynski and Nelly Mäekivi

Multisensory perception of cuteness in mascots and zoo animals

IJMS VOL VI 2018_dydynski

Pablo Matus and Francesca Poggi

Discursive representations of Chilean universities and their future students in advertising

IJMS VOL VI 2018_matus

George Rossolatos

On the spectral ideology of cultural globalization as social hauntology

IJMS VOL VI 2018_rossolatos

Book Reviews

John Flowerdew & John E. Richardson

The Routledge Handbook of Critical Discourse Studies

IJMS VOL VI 2018_book reviews

John A. Bateman, Janina Wildfeuer & Tuomo Hiippala

Multimodality: Foundations, research and analysis: a problem-oriented

introduction

IJMS VOL VI 2018_book reviews