Ethics in/of business and professional communication

Registration deadline

Dear Colleagues,

this is the second call for papers for this exciting event in July.

This conference addresses the issue of ethics - its expression as well as its legitimization - from a multidisciplinary approach, inviting proposals from the fields of discourse analysis, (applied) linguistics, communication studies, organizational scholarship, management studies, business communication training and coaching, and further, practice-related areas, like marketing, branding, customer service industry, financial studies and similar.

We invite scholars and practitioners to address questions regarding

the production, and interpretation of texts and interactions from an ethical perspective,
the use (or abuse) of communicative strategies and tactics in persuasion, manipulation or the endeavor of ethical communication, as well as
broader questions related to discourses of legitimization in corporate, political or media contexts.
Some suggested topics include

Persuasion/manipulation in business discourse
The expression of professional ethics in corporate discourse
Discursive practices of corporate identity
Leadership and management communication, employee-branding, employee buy-in, motivation.
Greenwashing and pinkwashing
Crisis communication
Discursive legitimization of corporate activity in politics and the media
Customer-service interactions, complaints, apologies
Ethics in healthcare settings
The ethics in/of business communication training
We invite proposals for individual presentations (20 minutes) and panels. The main theme of the conference is English but we also invite papers in Spanish.

Universitat de Alcalá in conjunction with the Association for Business Communication
Contact person
Mercedes Diez Prados